Identity for a new Gastropub? Sure. And just what is a Gastropub? According to British food writer Diana Henry in The Gastropub Cookbook, it’s a “a place in which you can have a drink, but which also serves great food.” Which is exactly the concept behind Handles Gastropub in Pleasanton, California. WAG was approached by a trusted marketing professional and a 16-year WAG client, Dave Ritterbush, to design identity for a new restaurant he was opening with a few partners in downtown Pleasanton in the old historic Pleasanton Hotel. They wanted a Northern California feel to their identity, along with touting the great food and drink. After the creative brief was digested, we went online to see what other gastropubs in the area, the State, the Country and ‘across the pond’ had going on. I’ve got to say, for something I’d never heard of before, there was a ton to research.
So what was still working hard for us? Well, the original tap handle idea, the logotype and the color scheme. The barley references were dropped because Handles was also going to be serving several wines (not to mention cocktails). Everyone agreed that the color palette was spot on so we went back and worked out several black-and-white concepts for discussion. Happily, two of the designs grabbed everyone immediately.
All in all, a very satisfying project for WAG. Time for a drink and a bite of food. At Handles, of course.