But don't take my word for it:
"Most people with a pulse can tell you that Facebook and Twitter are all the rage, but Socialnomics drives it home with detailed examples from organizations that have embraced social media and found huge success (Obama’s campaign detailed in Chapter 4), to companies that have missed the boat (see Hasbro’s Scrabble incident in Chapter 7). It’s interesting stories like these that really drive home how powerful social media can be when taken seriously." www.jasonyormark.com
"In
Socialnomics, the book, Erik goes into how social media has allowed the average person to have a say with regard to products or services he or she may be interested in, or critical of. More importantly, he goes into how businesses can use social media to become more relevant.
Businesses that do not engage their customers and ignore them online will do so at their own peril. Prior to Internet search engines such as Google, Yahoo, and Bing, the only way to reach potential customers were though mediums that interrupted them — billboard, radio commercials, TV, and direct mail. Consumers are not paying attention to these mediums and are giving much more credence to what other consumers are saying about products and services." blogcritics.org writer Laura Betterly
"Erik puts it all in context in the first 3 chapters and explains how social media is not a “time suck” or an insane distraction – as some of us initially thought, myself included – but rather a more efficient and deeper way to communicate.
I found myself nodding along the whole way, and really seeing the bigger picture – outside of online business and internet marketing. How social media is changing the way we talk, shop, learn, share… and even vote." clicknewz.com writer Lynn Terry
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