Chip Tasting!

We love chips here at WAG, and one of the perks of working in this industry is TASTE TASTING. There are BBQ Chips, spicy chips, cheesy chips, and brands galore...so we had a chip taste-off; 1 part market research, 1 part good time! The categories for judging were determined, the boxes and boxes of the crunchy snacks arrives, and the contest began. Here are the results:

Best Regular: Lay’s Classic Potato Chip

Best BBQ:Mike-sell’s Zesty Barbecue

Best Salt & Vinegar: Tim’s Sea Salt and Vinegar

Best Dill Pickle: Lay’s Dill Pickle Flavored Chips

Best Spicy: 3 way tie- Tim’s Jalapeno, Tim’s Wasabi, and Kettle Chips Spicy Thai

Best Sour Cream & Onion: Kettle Chips Sour Cream, Onion & Chive

Best Cheese: Mike-sell’s Cheese Curls

Best Citrus: Lay’s Limon Tangy Lime Flavored Potato Chips

And of course, as a design agency, we had to judge the packaging:

Best Package: Mike-sell’s Good & Hot

Worst Package: Kettle Chips New York Cheddar with Herbs

Not a bad day's work!

For more photos, check out the WAG Flickr Page!